Consumer Reactions to Review Sites In our latest Burning Questions study, we asked 250 consumers: “Which consumer review sources are you most likely to trust?” Many gave multiple sources a nod, while others told us they only trusted reviews that are not sponsored. We found that most consumers no longer take reviews at face value.… Continue reading Burning Questions — Consumer Review Sources
Tag: Strategy
Marketing KPIs: August 2025 Trends
Retailers are closing out Q3 and entering the fall season with cautious optimism, buoyed by a strong performance in August. Sessions rose by 4.78%, while orders and overall demand increased by 2.00% and 1.89%, respectively, compared to the same period last year.
Marketing KPIs: Labor Day Weekend 2025 Trends
Labor Day weekend drove strong engagement, with apparel, outdoor brands leading growth. Home retailers also saw strong performance.
Burning Questions — A Consumer Pulse Series
Consumer Reactions to AI in Branding In our latest Burning Questions study, we asked 250 consumers: “When you hear that a brand uses AI to create content, what’s your gut reaction?” The answers were split—35% felt neutral, 34% leaned negative, and only about 30% were positive or conditionally positive. Concerns centered on authenticity and creativity,… Continue reading Burning Questions — A Consumer Pulse Series
Marketing KPIs: July 2025 Trends
Consumer engagement remained strong throughout July, driven by retail events such as Prime Day, the Fourth of July, and back-to-school promotions. Sessions increased +7.15%, however gains in orders and demand were more modest. Many home and outdoor brands saw orders and demand up, while growth for apparel was more tempered.
AI Can Help You Scale. Humanity Makes it Matter.
Why Human Brands Still Win Artificial intelligence is everywhere. It writes our emails, recommends our playlists, tailors our shopping carts, and increasingly, shapes how brands show up in the world. And listen—we love a good tool. Anything that makes the work faster, smarter, or more efficient? We’re in. But there’s a line.A big one.Because when… Continue reading AI Can Help You Scale. Humanity Makes it Matter.
Marketing KPIs: June 2025 Trends
Engagement was up in June, with sessions rising 9.29% year-over-year, reflecting sustained consumer interest. However, this growth in traffic translated into only modest gains in orders (+1.43%) and overall demand (+1.58%), underscoring persistent challenges in driving conversions.
USPS Rolls Out 10% Discount for Catalog Mailers
Here’s What You Need to Know Good news, catalogers: there’s a new postal incentive in town, and it’s designed just for you. If you’re sending printed catalogs through the mail, there’s a golden opportunity to trim your postage costs while continuing to drive powerful results through the mailbox. What’s the New Discount All About? The… Continue reading USPS Rolls Out 10% Discount for Catalog Mailers
Humanity Marketing
Why Empathy is Your Brand’s Secret Weapon What if the most powerful marketing tool you have isn’t your budget, your media mix, or even your data — but your ability to be human? In a world where brands are louder, faster, and more automated than ever, the ones that actually connect are the ones that… Continue reading Humanity Marketing