Tag: Strategy

Burning Questions — A Consumer Pulse Series

Consumer Reactions to AI in Branding In our latest Burning Questions study, we asked 250 consumers: “When you hear that a brand uses AI to create content, what’s your gut reaction?” The answers were split—35% felt neutral, 34% leaned negative, and only about 30% were positive or conditionally positive. Concerns centered on authenticity and creativity,… Continue reading Burning Questions — A Consumer Pulse Series

Marketing KPIs: July 2025 Trends

Consumer engagement remained strong throughout July, driven by retail events such as Prime Day, the Fourth of July, and back-to-school promotions. Sessions increased +7.15%, however gains in orders and demand were more modest. Many home and outdoor brands saw orders and demand up, while growth for apparel was more tempered.

AI Can Help You Scale. Humanity Makes it Matter.

Why Human Brands Still Win Artificial intelligence is everywhere. It writes our emails, recommends our playlists, tailors our shopping carts, and increasingly, shapes how brands show up in the world. And listen—we love a good tool. Anything that makes the work faster, smarter, or more efficient? We’re in. But there’s a line.A big one.Because when… Continue reading AI Can Help You Scale. Humanity Makes it Matter.

USPS Rolls Out 10% Discount for Catalog Mailers

Here’s What You Need to Know Good news, catalogers: there’s a new postal incentive in town, and it’s designed just for you. If you’re sending printed catalogs through the mail, there’s a golden opportunity to trim your postage costs while continuing to drive powerful results through the mailbox. What’s the New Discount All About? The… Continue reading USPS Rolls Out 10% Discount for Catalog Mailers

Humanity Marketing

Why Empathy is Your Brand’s Secret Weapon What if the most powerful marketing tool you have isn’t your budget, your media mix, or even your data — but your ability to be human? In a world where brands are louder, faster, and more automated than ever, the ones that actually connect are the ones that… Continue reading Humanity Marketing

Marketing KPIs: May 2025 Trends

Retailers experienced encouraging year-over-year growth this May, with increases in sessions, orders, and overall demand. These trends point to heightened consumer interest and engagement across many brands compared to the same period last year. However, this increase in engagement did not translate into proportional sales growth. Conversion rates declined for many, with a particularly noticeable dip in the days following Memorial Day.