As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers. Your brand itself gives you a head start over the competition. As long as you nurture this critical… Continue reading Customer Retention: 7 Ways to Keep Your Customers
Tag: Strategy
The Simple Math of Branding: How adding and subtracting products and multiplying unique experiences can strengthen your brand
The art of brand building still remains a mystery to many companies. During these tough economic times, business leaders are searching for ways to grow their brands, expand their reach and influence their bottom lines. Retailers need to reach more people with more products, more often. Human nature tells us the best way to grow… Continue reading The Simple Math of Branding: How adding and subtracting products and multiplying unique experiences can strengthen your brand
Walk the Line – What can black do for your brand?
If I were to say, “The Man in Black,” who would you think of? If you’re a music fan, chances are country legend Johnny Cash would come to mind. How can the simple mention of a color bring about associations of a specific individual? Somehow, Johnny Cash was able to elevate his image beyond just a… Continue reading Walk the Line – What can black do for your brand?
Personality Included: Managing your brand personality in the B-to-B world
Brand is king in the realm of securing customers and creating loyalty, which can save your bottom line in this down economy. Brand goes far beyond logos and taglines—it lies within your customer’s perception of your product or service. Whether you are aware of it or managing it, every point of contact with the customer… Continue reading Personality Included: Managing your brand personality in the B-to-B world
Conducting a Multichannel Business Audit
If you want your business to survive in the coming months, focus is the name of the game. Consider conducting a multichannel audit, an in-depth review of your business that will allow for the creation of a blueprint you can act on with focus rather than fear. A focused audit does not have to cost… Continue reading Conducting a Multichannel Business Audit
5 Crucial Multichannel Metrics
Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is “know the rules before you break them.” People often ask me for the most important direct marketing metrics. As we have evolved to… Continue reading 5 Crucial Multichannel Metrics
Integrating Core Competencies
Smart multichannel merchants are using all their core competencies across all selling channels — including stores, Websites, and catalogs — and they’re finding that the more they do, the greater their results. Key research findings in the past few years have shown: Given these findings, one doesn’t have to be a genius to recognize where… Continue reading Integrating Core Competencies
Seven Strategies for Breaking Down Silos
Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success is trying to change from being company-centric or channel-centric to being customer-centric. In a channel-centric company, one channel typically dominates the others. In this business model, the company is more important than the customer; everything… Continue reading Seven Strategies for Breaking Down Silos
How to Build a Customer Contact Plan
Multichannel success depends in large part on having a solid strategy for keeping in contact with your house list. Most marketers know this, but knowing how to develop and execute a plan for contacting the customer file is another story. The good news is that you can simplify the process by breaking it down into… Continue reading How to Build a Customer Contact Plan