• Multichannel Merchant

In Strategy
28 Jul '23

Strategies for Breaking Down Silos

July 28, 2023 / July 28, 2023 /

Omnichannel Marketing Part 4: The Customer-Centered Business Omnichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for omnichannel success is trying to change from being company-centric or channel-centric to being customer-centric. In a channel-centric company, one channel typically dominates the others. In this business model, the company […]

In Branding, Catalog Marketing, Data Driven Marketing, Jack Schmid, Strategy
01 May '06

Seven Strategies for Breaking Down Silos

May 1, 2006 / May 1, 2006 /

Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success is trying to change from being company-centric or channel-centric to being customer-centric. In a channel-centric company, one channel typically dominates the others. In this business model, the company is more important than the customer; everything […]