Over the past season, we have been looking at many data-driven elements, including the data itself and the…
Lois was interviewed by Kamil Porembinski of ProofHQ’s Marketing Operations Blog: 1. What are the most common marketing…
No, I’m not a woman. But I do shop for women’s clothing. Huh? Let me clarify. My wife…
For most merchants, online marketing offers a more favorable return on investment than offline marketing. In addition, it…
Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have…
J.C. Penney is joining the ranks of legacy brands that have gone stale but willing to change the…
Ever since the first order came over the Internet, people have been predicting the eventual death of the…
Sir Isaac Newton’s third law of motion asserts that for every action, there is a reaction. Who knew…
Merchants tend to view customer service as a purchase activity; one of receiving and shipping an order. But…
