In the multichannel world, we like to measure things. Every marketing dollar spent is, ideally, associated with a…
Retailers must make a concerted effort to get consumers’ attention in today’s fast-paced environment, where prospects are subjected…
How do you survive these extraordinary times? You have to think in extraordinary terms and escape the shackles…
For this third installment of our review of brand integration, we explored the selling channels of Pottery Barn,…
If you want your business to survive in the coming months, focus is the name of the game.…
Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know…
Smart multichannel merchants are using all their core competencies across all selling channels — including stores, Websites, and…
Multichannel success depends in large part on having a solid strategy for keeping in contact with your house…
