Increasingly, ecommerce marketers are learning what we catalog marketers have known for years: that a tactile, physical medium…
Lois Brayfield gives you the basics of a brand campaign, and what it can do for your direct…
Originally published in February 2014 on the LogMyCalls blog; Interview by McKay Allen. Tell us a little bit…
In this webinar, J.Schmid CEO Lois Brayfield discusses how brands can get prospects to take action. Rather than…
Data is usually spoken in the context of collecting and organizing data, queries to gain intelligence and reporting…
The first thing that comes to mind when considering data’s role within social marketing is Web analytics. Social…
Why won’t customers cooperate and just do what we ask? In today’s marketing climate—with so many choices, technological…
AdNation News interviews Lois Brayfield, President of the direct marketing agency J. Schmid & Assoc. Inc. about the…
What’s in a name? When it comes to the three brands I’ve looked at this month … everything. The…
