We make big decisions every day based on assumptions. When it comes to investing significant marketing dollars, we have…
I LOVE MAKING MISTAKES. Why? Because, like silly putty, the slinky and post-it notes – all the result…
A client called me several years ago with a spectacular idea for his marketing program. “I love it!”…
In the quiet, quaint, dry-until-a-year-ago town of Ephraim, Wisconsin, there is a soup bar called Czarnuszka Soup. A…
“Let’s go shopping after Thanksgiving dinner!” said the text from Aunt Karen. Black Friday shopping with my family…
And be disruptive. Yes, that was a disruptive headline and most likely got your attention. Now, I’m really not…
Oh no, not a post about embracing change! Okay, don’t freak out, we’re just talking here. I’d like…
Five Things Direct Marketers Should Be Doing in the Experiential Economy YOLO (You Only Live Once) and FOMO…
My husband and I are on a quest to downsize and get rid of “stuff” that serves no purpose…
