As we all know, it is imperative to stop consumers and get their attention before we can influence…
Great catalogs are no longer just about selling products. They must go further to emotionally connect with readers;…
Catalogs today are about much more than selling products in print. They need to be compelling engagement tools…
The art of brand building still remains a mystery to many companies. During these tough economic times, business…
Ever since the first order came over the Internet, people have been predicting the eventual death of the…
Here’s a depressing stat: About 80% of catalogs received in the mail get thrown away without so much…
Sir Isaac Newton’s third law of motion asserts that for every action, there is a reaction. Who knew…
Merchants tend to view customer service as a purchase activity; one of receiving and shipping an order. But…
What’s the single biggest mistake that most marketers make when it comes to delivering a brand experience? Communicating…
