If I were to say, “The Man in Black,” who would you think of? If you’re a music…
In the multichannel world, we like to measure things. Every marketing dollar spent is, ideally, associated with a…
Retailers must make a concerted effort to get consumers’ attention in today’s fast-paced environment, where prospects are subjected…
Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about…
Mailing a catalog is a considerable investment, so every single book, every page, every photograph must work hard…
Products and services. That’s what we sell. Every company has something to offer, whether it’s a tangible good,…
How do you survive these extraordinary times? You have to think in extraordinary terms and escape the shackles…
For this third installment of our review of brand integration, we explored the selling channels of Pottery Barn,…
Your marketing efforts are under attack! They are costing more to produce and getting lackluster results, right? Your…
