Over the past season, we have been looking at many data-driven elements, including the data itself and the…
“Data” has become the darling of the marketing world recently as information technology and database marketing really hit…
On an episode of AMC’s “Mad Men,” the irascible and ubiquitously intoxicated Roger Sterling prods the precocious Peggy…
Customers … why don’t they just do what we want? That would make direct marketing so much easier,…
No, I’m not a woman. But I do shop for women’s clothing. Huh? Let me clarify. My wife…
“Big Data” is a buzzword these days. More importantly, under the hood there have been new data emerging…
For most merchants, online marketing offers a more favorable return on investment than offline marketing. In addition, it…
Every brand, regardless if they’re B-to-C or B-to-B, big or small, old or new, has a unique story…
We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue…
