Data’s role in customer acquisition The role of data within customer acquisition involves capturing and maintaining a record…
Join Lois Brayfield for this fast and thought provoking Pub Talk which starts with how catalog have evolved from a…
Target Marketing asked a field of marketing experts the top four questions facing marketers in 2015. This is…
During the holiday shopping season, you’ll see more offers, promotions, teasers … well, more bribes to drive sales…
For many marketers reading this column, data is fun! We love the challenge of figuring out how to…
Brand is a term you hear thrown around a lot lately. It seems to be the latest business…
Join Lois Brayfield to learn what a brand campaign can do for your multichannel marketing efforts to create…
Lois Brayfield, catalog industry thought-leader and CEO of J.Schmid and Associates talks us through the physics of catalog…
Lois Brayfield, CEO Lois Brayfield (J.Schmid CEO) gives her take on the catalog industry today in the recently…
