Lois Brayfield gives you the basics of a brand campaign, and what it can do for your direct…
Originally published in February 2014 on the LogMyCalls blog; Interview by McKay Allen. Tell us a little bit…
Data is usually spoken in the context of collecting and organizing data, queries to gain intelligence and reporting…
Kansas City is known for its barbecue, and there are plenty of places to indulge in this local…
A large group in Boston for a trade show visits a local restaurant for dinner. Clients, customers and…
The first thing that comes to mind when considering data’s role within social marketing is Web analytics. Social…
As I began writing this column, I was immediately struck by one of the words in the deck.…
What’s in a name? When it comes to the three brands I’ve looked at this month … everything. The…
We are in the midst of a true paradigm shift. Consumer behavior suggests consumers want to be more…
