• creative testing

In Catalog Design, Creative, Data Driven Marketing, Lauren Ackerman, Strategy
05 Apr '21

Knowledge-Based Creative

April 5, 2021 / April 5, 2021 /

Part 5: Left-Brain Creative Creative and analytics teams are drastically different disciplines, driven by different personalities and workflows, which means that merging them takes purposeful planning. The timeline is the first big challenge. The creative team looks ahead, creating new campaigns to be launched in the future while analytics teams review the past, examining what […]

In Branding, Chris Hayes, Creative, Customer Research, Data Driven Marketing, Measuring Response, Strategy, Testing
26 Oct '20

BREAKTHROUGH CREATIVE

October 26, 2020 / October 26, 2020 /

PART 7: RESEARCH…FOR A CREATIVE EDGE Chris Hayes EVP, Brand Strategy Marketers and their creative partners know there is no sure thing when it comes to marketing. They spend resources creating assets; producing images and messages hoping to drive success for their brands. No matter the category, competition is always fierce and consumers have become […]