Receiving the Amazon catalog in the mail seemed like an industry event. The biggest online retailer in the world mailing a catalog? For many of us that grew up in the catalog world, we felt vindicated; print is powerful. But with all the muscle in the world, how do you think their catalog stacked… Continue reading The Amazon Catalog – The Good, Bad & Ugly
Tag: Amazon
Be Different. No, REALLY Different.
I have a confession: I don’t hate Amazon. I know it’s popular – especially if you work in retail or marketing – to hate on Amazon. And there are good reasons for doing so. They’re taking over the world, they’re killing mom and pop stores and retail businesses and…it’s all true. But I’m finding it’s… Continue reading Be Different. No, REALLY Different.