• Ad Campaigns that Drive Connection

Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital marketing, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of those touch points? And what if that consistent message was delivered in such a unique and bold way that you now stood out from the competition? People now notice you. They remember you. And now they will consider you. THAT’S the power of a campaign.

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    Eduardo Nieuwenhuyzen / Senior Creative Director, Allen Edmonds

    Need some help getting started? Read our 8-part series:

    CAMPAIGN BUILDING BLOCKS

    Campaign Building Blocks

    PART 1 : CONTENT

    Content … it’s what tells your campaign story. How you engage on a sensory level. How you connect with your audience. The more you connect on a basic, human level, the better your campaign will be. Read more >>

    Campaign Coordination - Lightbulb

    PART 2 : COORDINATION

    Coordinating and executing the big idea is just as important as a brand-right theme. If the campaign isn’t organized and executed well the investment will be wasted. Read more >>

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    PART 3 : B2B SUCCESS

    Remember Staples’ That Was Easy? So simple it was brilliant. It tied Staples directly to the solution, and everyone from CEOs to summer interns had one on their desk. B2B marketers can and should consider campaigns as powerful tools in their arsenal. Read more >>

    PART 4 : THE BIG IDEA

    Why are some marketing campaigns so effective? Quite simply, a BIG IDEA. The best advertising over the decades have always been driven by a singular great idea (“Got Milk?”).  Remove that big idea and all you’re doing is selling products, just like the other brands. Blah. Read more >>

    PART 5 : #CAMPAIGNCHEATSHEET

    As brands jump on the hashtag brand-wagon, one wonders if the effort truly makes a difference to the bottom line. Short answer? Absolutely. But, have some brands experienced major fails at achieving an ROI? Absolutely. Does it take a lot of effort and resources to get it right? Absolutely. Read more >>

    PART 6 : KILLER CAMPAIGNS

    Which B2C and B2B brands have been successful in delivering killer campaigns that connect on a basic, human level? Let’s dive into a few of the best ones. Grab your coffee (or cocktail, depending on what time you’re reading this) and we’ll take you through three well-executed examples.
    Read more >>

    PART 7 : PURPOSE

    We all have our favorite marketing campaigns. But ultimately, the success of any marketing campaign is measured not by how memorable it is, but by how well it achieves its objective. Read more >>

    PART 8 : POCKET CAMPAIGNS

    We’ve all seen people go crazy for tiny houses. Well, the same concept works for campaigns. It’s possible to build a small, nimble campaign with a friendlier bottom line.  Read more >>