The Challenge: Launch the first-ever catalog for Tiger Woods’ new brand, Sun Day Red.
SOLUTION
We knew Sun Day Red’s catalog design had to feel as special as the iconic person it celebrates, Tiger Woods. So, we created a visual story that captured a day’s sophisticated yet playful spirit on the course. Elevated lifestyle photography, incredibly thoughtful storytelling, and meticulous design details – much like Tiger’s game – invited customers into a luxurious but approachable experience. Every page was carefully crafted to blend a little aspirational elegance with the laid-back authenticity golfers live for, setting Sun Day Red apart from typical apparel and golf brands.
DRIVING SALES ABOVE FORECAST
RESULT
Exceeded forecasts by 80%, drove strong incremental demand, and lifted AOV well above average — firmly positioning Sun Day Red as golf’s premium new player.
