• Low Key

low key logo beach with paddleboard and palm tree

The Challenge: Capture the spirit of island freedom —
and build a story and brand system as effortless as the lifestyle it represents.

SOLUTION

Low Key began as a dive shop with a name and a vibe — but no clear identity. We helped shape the brand from the ground up, building a full strategy and creative system to bring their laid-back vision to life. From voice and identity to campaign direction and apparel recommendations, every touchpoint was crafted to feel calm, confident, and completely Low Key.

LOW KEY, HIGH IMPACT

RESULT

A fully realized brand that gave Low Key its voice, its look, and a foundation for future growth.

low key brand elements
low key digital brand
low key catalog design
low key coffee table book and brand images
low key set your soul free
low key merchandise
low key underwater scuba
low key logo in action
low key digital website
low key digital website mobile
low key billboard