Gifts from the Heart
Figi’s, a food gifts retailer based in Wisconsin, was looking for a partner to help expand into new markets and rebrand. J.Schmid provided insights through a combination of strategic and creative projects. And through our process called BrandQuest, we also gave them creative direction that perfectly positioned them for growth.
BrandQuest Deliverables
Strategic Deliverables
J.Schmid returned this decades-old brand to its heartland heritage by including the story of the craftspeople and farmers who supply Figi’s. Wisconsin has long been known for making fine cheeses and sausages. So we pulled in images that reinforced the connection between the finished gifts, who made them and where.
J.Schmid returned this decades-old brand to its heartland heritage by including the story of the craftspeople and farmers who supply Figi’s. Wisconsin has long been known for making fine cheeses and sausages. So we pulled in images that reinforced the connection between the finished gifts, who made them and where.
