The Challenge: Help launch a full brand makeover for Allen Edmonds without losing the heritage that built the brand.
Allen Edmonds
SOLUTION
We partnered with Allen Edmonds to help bring their reimagined brand to life—starting with a bold new catalog that set the tone. We overhauled the creative direction, scrapping the old format and introducing real people instead of models, edgier photography, and a more editorial storytelling approach. From there, we developed assets that extended the look and feel across digital and retail channels, reinforcing the brand’s evolution at every step.
MODERN MADE. HERITAGE HONORED.
RESULT
A modern, more human expression of the Allen Edmonds brand—one that helped shift perception, attract new customers, and deliver a consistent experience across every channel.
