LOIS BRAYFIELD

Lois Brayfield is acknowledged by clients and colleagues alike for her expansive knowledge, both practiced and sophisticated. She knows what works and has the experience to prove it— 30 years of studying direct marketing and catalog results. She applies this wealth of data to every project and has helped develop an integrated process that ensures campaign effectiveness. She knows the rules, and she knows when to ignore them.

Lois has worked with many of the country’s leading direct marketers, including Reebok, Hallmark, American Express, HoneyBaked Ham, Jockey, Journeys, IKEA, Brookstone, Sears (Canada), Mark & Spencer (UK) and EziBuy (Australia). She is a current board member of NEMOA (National Etailing and Mailing Organization of America), and her expertise spans every aspect of the industry: From strategic design and customer experience, merchandise analysis, marketing strategies, brand development and catalog feasibility to start-up strategies, re-positioning and in-house training.

Simply put, she’s recognized as one of the best. In 2001 she was named Kansas City’s Direct Marketer of the Year. The Kansas City Direct Marketing Association has proffered their AMBIT Award to her over 100 times, including Best of Show for 4 years. She has served on KCDMA’s Board of Directors for six years and was the fourth woman in the history of the 750-member organization to be named president. As VP of Content for NEMOA, founding board member of ACMA, and member of the Executive Team for the DMA’s Council for Print in the Digital Age, she is part of the conversation that drives positive change in the industry.

Lois manages to do all this and travel as a guest speaker both at home and abroad; and, somewhere en route, she also writes for leading industry publications. The title list is too exhaustive to be condensed here, but these journals include Multichannel Merchant, DM News, Target Marketing and Catalog Success. She also contributed to Jack Schmid’s book, Creating A Profitable Catalog.