Driving Customer Loyalty

Driving Customer Loyalty

Customer Loyalty is on the top of every marketer’s mind. And if it isn’t it should be. Our ten-part series on customer loyalty takes a deep dive into this ever-important subject. We discuss our favorite sticky brands, how to handle unhappy customers, common brand positioning strategies and how to turn customers into brand advocates. More importantly, how to make your brand more human. We hope you’ll learn something valuable regarding the importance of customer and brand loyalty.

5 STICKY BRANDS WE LOVE

Five Schmidlings weighed in on their favorites brands and what drives them to buy again and again.

6 Common Brand Positioning Strategies

We share six of the most common brand positioning strategies that companies use.

THE HOLY GRAIL: BRAND LOYALTY

As marketers, we work really hard to make buyers aware of us, and even harder to make them buy from us. Now, we’re faced with the ongoing challenge of how to keep them coming back. The real question is: How do we make them loyal?

5 KEY MOMENTS THAT DRIVE CUSTOMER LOYALTY

Did you know that messing up can be good for your brand in the long run?

UNHAPPY CUSTOMERS AND UNEXPECTED OPPORTUNITIES

What brand doesn’t slip now and then? From large, global corporations accused of being environmentally negligent, to the small online retailer that suffers an inventory issue, most businesses, at one time or another, experience the Unhappy Customer Moment.

CREATING COMMUNITY ONE BRAND AT A TIME

What does community mean for a brand? How can it be grown and nurtured? What does it look like?

THE LOYALTY LOOP

Every business should carefully examine how all of your customers are being exposed to your brand. Here are the key touchpoints that drive the next order, aka, The Loyalty Loop.

SHOW THEM YOU KNOW THEM

We spend a good deal of our marketing efforts incenting customers to be loyal to us; to be our brand advocates. But doesn’t loyalty go both ways?

WHY YOU’RE NOT PATAGONIA

You can become your very own version of the REI powerhouse if and when you’re ready to take the plunge. These three strategies, all of which Patagonia executes consistently, will help get you started.

REI & ME

One bad experience can ruin a customer relationship forever. Are you connecting with your audience and winning back old customers?

Driving Customer Loyalty

Corporate Partners

Careers

Location

Featured Services

Featured Projects

Associations

Blog Topics

Awards