► HUMANITY MARKETING
Some brands have a certain something – an emotional appeal. They connect. They feel more HUMAN. That is Humanity Marketing. And it’s simply a better way to do it.
WE THINK ABOUT BRANDING ALL DAY.
When we create a new brand, or refresh an existing one, we’re tapping into brand clarity, conveying that key, driving purpose. When we’re creating marketing assets on behalf of a client, the brand has to be in the forefront of our minds. With each touchpoint, each interaction, we know that when we’re reinforcing what you stand for we’re going to connect in a much deeper way. So it’s no wonder that branding, and our clients’ brands, are a huge part of what we think about, talk about and write about.
We’ve rounded up this collection of our favorite musings on branding that gives some insight into the thinking, passion and creativity that goes into everything that we do. Enjoy.
