7 Basic Human Truths

We’re all trying to sell something to someone. Whether we offer a product or a service, or whether we’re selling to consumers or business-to-business, one thing is common for all of us—we’re all trying to connect with human beings. The fact is, we’re not selling to a “demographic” or a “target audience.” We’re trying to form a relationship with real people. So, shouldn’t we try to better understand what makes people tick? What motivates them? What do they respond to? What do we all have in common?

Discoveries in neuroscience have shed light on how all human beings process information and how we all react to certain things. If we have a better understanding of these basic human truths, we can craft our marketing messages to be more effective.

After this webinar you’ll be able to:

• Develop a more empathetic and relevant message for your audience
• Design more impactful marketing campaigns that trigger the right areas in the brain
• Critique and review your digital efforts with a better sense of what works and what doesn’t

7 Basic Human Truths

We’re all trying to sell something to someone. Whether we offer a product or a service, or whether we’re selling to consumers or business-to-business, one thing is common for all of us—we’re all trying to connect with human beings. The fact is, we’re not selling to a “demographic” or a “target audience.” We’re trying to form a relationship with real people. So, shouldn’t we try to better understand what makes people tick? What motivates them? What do they respond to? What do we all have in common?

Discoveries in neuroscience have shed light on how all human beings process information and how we all react to certain things. If we have a better understanding of these basic human truths, we can craft our marketing messages to be more effective.

After this webinar you’ll be able to:

• Develop a more empathetic and relevant message for your audience
• Design more impactful marketing campaigns that trigger the right areas in the brain
• Critique and review your digital efforts with a better sense of what works and what doesn’t

BRENT NIEMUTH

Brent Niemuth,  President & CCO of J.Schmid, is a nationally-recognized speaker on branding and creativity, giving dynamic presentations across the globe, including Johns Hopkins University, ANA’s &THEN conference, NEMOA and Digital Summit. 

He’s worked with some of the biggest names in the business, including Reebok, Jockey, Hallmark, Disney and House of Blues helping shape their brand stories.

MUSINGS
SPEAKING
@brentniemuth

BRENT NIEMUTH

Brent Niemuth,  President & CCO of J.Schmid, is a nationally-recognized speaker on branding and creativity, giving dynamic presentations across the globe, including Johns Hopkins University, ANA’s &THEN conference, NEMOA and Digital Summit. 

He’s worked with some of the biggest names in the business, including Reebok, Jockey, Hallmark, Disney and House of Blues helping shape their brand stories.

MUSINGS
SPEAKING
@brentniemuth

Want to learn how these 7 Basic Human Truths can make a deeper connection?

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    Call 913-236-8988 if you’d rather talk to a real, live person.

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