1) The human brain craves EASE & ORDER –> Make it EASY.

2) Humans have a very limited ATTENTION SPAN –> Make it QUICK.

3) Humans are VISUAL –> SHOW rather than tell.

4) Humans respond to EMOTION –> Sell your BRAND STORY.

5) Humans are attracted to BEAUTY –> Make it LOOK GOOD.

If you need help making these things happen, we do it every day here at J.Schmid. We’d love to help. By the way, we have other secrets that work, too. Just give me a shout at brentn@jschmid.com. I’d be happy to fill you in.

Would you like to see these 5 Basic Human Truths in action? Receive your FREE case studies, relevant to your industry.


    Rather talk to a real, live person? Call 913-236-8988 and ask for Brent Niemuth.

    The J.Schmid team is a dream to work with! I haven't ever seen my colleagues be so complimentary of an agency and their output. They made my chaotic life much easier!

    Shanie Cunningham / Head of U.S. Marketing, Boden

    1) The human brain craves EASE & ORDER –> Make it EASY.

    2) Humans have a very limited ATTENTION SPAN –> Make it QUICK.

    3) Humans are VISUAL –> SHOW rather than tell.

    4) Humans respond to EMOTION –> Sell your BRAND STORY.

    5) Humans are attracted to BEAUTY –> Make it LOOK GOOD.

    If you need help making these things happen, we do it every day here at J.Schmid. We’d love to help. By the way, we have other secrets that work, too. Just give me a shout at brentn@jschmid.com. I’d be happy to fill you in.

    Would you like to see these 5 Basic Human Truths in action? Receive your FREE case studies, relevant to your industry.


      Rather talk to a real, live person? Call 913-236-8988 and ask for Brent Niemuth.

      The J.Schmid team is a dream to work with! I haven't ever seen my colleagues be so complimentary of an agency and their output. They made my chaotic life much easier!

      Shanie Cunningham / Head of U.S. Marketing, Boden