Making Bad Good, And Good Better
Every catalog is different. Brands are unique. Customer demographics vary. Cultural moments change. But at the center of all these variables, is a truth that each member of the J.Schmid team believes and practices every day – a belief in the power of human emotion.
This blog series features catalog critiques from brands across the marketplace, selling different products, telling different stories. We bring nearly 40 years of catalog marketing experience to the table, reviewing each book cover-to-cover to discuss what’s working, where there might be opportunity for improvement, and of course, how well are they telling a human story.
Keep reading to learn what we have to say about one of your favorite brands, or dive into a story you haven’t had the chance to hear before. Either way you’ll learn about best practices, eye-catching design, evocative copy, and how it can all work together to create lasting audience engagement.
