If you’ve ever met me, chances are I’ve worked a “Simpsons” reference into the conversation. If you know…
Chris Hayes EVP, Brand Strategy When I meet someone for the first time, I’m often asked what I…
Where does your brand story take place? When people think of your brand, do they think of a…
Part 5: Left-Brain Creative Creative and analytics teams are drastically different disciplines, driven by different personalities and workflows,…
Part 3: Personalize Your Catalog Covers Big data. Net Promoter Scores. Customer Models. There is a lot of…
Part 2: All Research is Creative Chris Hayes EVP, Brand Strategy Agencies and clients agree that research-driven customer…
Part 1: 3 COPYWRITING FORMULAS I know. “Copywriting” and “formulas” sound like they don’t even belong in the…
How do you feel about your logo? Is it the perfect representation of your brand? Does it communicate…
Streaming platforms saw huge success in the past year. It’s unfortunate that the global COVID-19 pandemic was the…
