“Let’s go shopping after Thanksgiving dinner!” said the text from Aunt Karen. Black Friday shopping with my family…
A tornado of data can be tamed to inform your storytelling and drive more sales for your brand.…
New strategic partnership offers a single solution for bringing multiple data platforms together with a single message, delivering…
In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend.…
Ecommerce has been changing at digital speed since it showed up in the marketing world 25 years ago.…
How to gamble on new ideas without losing big I just spent this past weekend in Vegas. Nice…
By Chris Hayes, EVP Brand Strategy This 18th Century quote from my high school lit class got me…
Sorry for the clickbait title. I see it all over the web, so I assumed it must get…
Adding Human Behavior to Traditional RFM Models Direct marketers are shoppers too. We can learn a lot just…
