Look, it’s really simple. If your brand doesn’t have a chicken sandwich as part of its merchandise offering, you might as well just close your doors. Soon, every brand will be judged on the quality, availability and deliciousness of their own chicken sandwich. Think of it as a new arms race. Or in this case,… Continue reading Why Your Brand Needs a Chicken Sandwich
Tag: product development
Make Way For Generation S
Marketers are accustomed to thinking of their customers in terms of “generations.” Based on when you were born, you may be a Baby Boomer or a member of Generation X, Y or Z. These categorizations help us understand the consumer behaviors that ultimately drive everything from the products marketers sell to the way they “talk”… Continue reading Make Way For Generation S