Look, it’s really simple. If your brand doesn’t have a chicken sandwich as part of its merchandise offering, you might as well just close your doors. Soon, every brand will be judged on the quality, availability and deliciousness of their own chicken sandwich. Think of it as a new arms race. Or in this case,… Continue reading Why Your Brand Needs a Chicken Sandwich
Tag: product alignment
HOW TO MAKE OLD NEW AGAIN
It seems like every other day we read about another storied brand going out of business, while at the same time, new upstart brands continue to gain traction. Much of this is fueled by evolving tastes and habits as each generation brings their particular and unique preferences to the marketplace. Millennials and Gen ‘Z’ buyers… Continue reading HOW TO MAKE OLD NEW AGAIN