Omnichannel Marketing Part 10: Measure It Any seasoned direct marketer knows the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is “know the rules before you break them.” People often ask me for the most important direct… Continue reading 5 Crucial Omnichannel Metrics
Tag: omnichannel
Women of Adventure
Omnichannel Marketing Part 9: A Powerful Human Narrative Garmin’s Women of Adventure campaign has been a bastion of the company’s sports, fitness and outdoor recreation division since it launched over 5 years ago. Recognizing the growing trend of predominantly male customers in their outdoor segment, Garmin launched an initiative focused on engaging the female community,… Continue reading Women of Adventure
The Power of Disrupt, Delight, and Drive
Omnichannel Marketing Part 7: The Campaign Formula Want to make a huge difference in response across all your channels? In this fast-paced digital era, capturing and retaining customer attention requires a thoughtful and strategic approach. But sometimes, we create complicated marketing programs without a true understanding of the consumer or what we ultimately want them… Continue reading The Power of Disrupt, Delight, and Drive
Campaign Coordination and Execution
Omnichannel Marketing Part 6: Campaign Coordination Crafting memorable creative that will compel and delight an audience is likely the most challenging task in the campaign process. Without a creative, brand-right theme, the campaign won’t get traction and meet objectives. That said, coordinating and executing the big idea is just as important. If the campaign isn’t… Continue reading Campaign Coordination and Execution
From Big Ideas to Brand Engagement
Omnichannel Marketing Part 5: Types of Campaigns As part of our deep-dive series into omnichannel marketing, we’ve discussed preparation and planning, but what about the message? Today, we’ll explore three distinct types of ad campaigns that dominate the industry: the captivating “Big Idea” campaign, the promotional powerhouse, and the ever-engaging brand campaign. The “Big Idea” Campaign:… Continue reading From Big Ideas to Brand Engagement
Conducting an Omnichannel Business Audit
Omnichannel Marketing Part 3: How You Should Do It If you want your business to survive in the coming months, focus is the name of the game. Consider conducting an omnichannel audit, an in-depth review of your business that will allow for the creation of a blueprint you can act on with focus rather than… Continue reading Conducting an Omnichannel Business Audit
THEY GOT IT RIGHT!
I’m in awe at the number of brands who are jumping on the idea that catalogs provide a larger opportunity to not just sell products, but to engage both prospects and customers on a more meaningful level. I’m equally amazed at the number of brands, especially those that have been mailing for decades, who have… Continue reading THEY GOT IT RIGHT!