Brands who act more human—who are relatable and have a personality that people genuinely like—are the ones who…
This week at J.Schmid, we’re working on an important fax blast for one of our clients. You read…
New Year’s resolutions? Okay, let’s look at mine for a second: only drink wine on the weekend, cut-back…
Consumer demand drives innovation, right? Demand for better health, more pleasure, access to information, transportation, etc. And, the…
Imagine if John Lennon and Paul McCartney wrote great songs, with story, melody and the right words. Then…
Are you thirsty for better creative? You don’t necessarily need to dump everything and go back to the…
Chris Hayes EVP, Brand Strategy Marketers are understandably excited about Generation Z. Members of this newest demographic cohort,…
Critiquing a catalog can be overwhelming. Maybe you’re so close to your brand that it’s hard to maintain…
So…your metrics aren’t what you expected to see. It could be a sales slump (hmmm…) or perhaps an…
