How making a personal human connection with the people who buy from you can make all the difference.
If you’ve ever met me, chances are I’ve worked a “Simpsons” reference into the conversation. If you know…
Chris Hayes EVP, Brand Strategy When I meet someone for the first time, I’m often asked what I…
Where does your brand story take place? When people think of your brand, do they think of a…
Part 5: Left-Brain Creative Creative and analytics teams are drastically different disciplines, driven by different personalities and workflows,…
Part 4: The Physics of Creative What if I told you it’s possible to increase response by 5%…
Part 3: Personalize Your Catalog Covers Big data. Net Promoter Scores. Customer Models. There is a lot of…
Part 2: All Research is Creative Chris Hayes EVP, Brand Strategy Agencies and clients agree that research-driven customer…
Part 1: 3 COPYWRITING FORMULAS I know. “Copywriting” and “formulas” sound like they don’t even belong in the…
