When it comes to building a successful brand, understanding what you believe in and defining your core values are essential. But many brands stop there and forget that the most important part is to LIVE those values every day. Your actions are what speak the loudest, not simply stating what you believe. Just like humans,… Continue reading Mind Your Behavior
Tag: advertising
Bands and Brands: Lessons from Austin City Limits
What do bands and brands have in common? Both have loyal fans who are willing to stand in line and push their way to the front to show their love. So what are you doing for them in return? Do you consistently deliver a memorable “performance” that will keep them coming back, or are you… Continue reading Bands and Brands: Lessons from Austin City Limits
Branding Lessons from Vegas, Baby!
Every casino and resort in Las Vegas seems to have a unique story and theme (think New York New York, Bellagio, Paris, The Venetian, Caesar’s Palace). And everything these brands do is wrapped around that story. Having a “hook” is the only way they can differentiate one resort from another, in a crowded environment where… Continue reading Branding Lessons from Vegas, Baby!
Getting Personal with Your Customers
How making a personal human connection with the people who buy from you can make all the difference.
Making Your Brand More HUMAN
Brands who act more human—who are relatable and have a personality that people genuinely like—are the ones who are winning today. How human is your brand? Does it act and behave like a person would, or does it come across as a cold and boring company? There’s a trick that we use when defining a… Continue reading Making Your Brand More HUMAN
Do BETTER – The Importance of Execution
Imagine if John Lennon and Paul McCartney wrote great songs, with story, melody and the right words. Then imagine that they went into the studio, recorded an “okay” take, called it a day and went to the pub. The point is, if your marketing efforts aren’t delivering the results you’re looking for, maybe you should… Continue reading Do BETTER – The Importance of Execution
WE MOVE BRANDS FORWARD
We’re a direct marketing and creative agency located in Kansas City, right here in the heart of the country. We consider ourselves a ‘hybrid’ agency. We combine the data-driven science of catalogs and direct marketing, and mesh that with the seductive storytelling of advertising and branding. It’s the best of both worlds.
5 BASIC HUMAN TRUTHS
Recent studies in neuroscience have proven that all human beings have certain things in common. Our brains are hardwired to react to certain stimuli in the same way. These “Basic Human Truths” have implications on how to market to people. We’ve compiled a list of FIVE that I’d like to share with you.
Print is a Digital Champion
Why do you think so many digitally native brands are suddenly discovering print? Print is still the best ‘proactive’ method of getting your message in front of people. Studies show it’s far more memorable than a digital message read on a screen – people remember things far better when they’ve held it in their hands… Continue reading Print is a Digital Champion