I’m asked to critique catalogs on a regular basis. Assessing catalog design is important, and I’m of the…
Catalog heroes rise up against democratic oppression One voice, one vote? Equality for all? Democratic rule? No more!…
Then you must embrace change. As many of you know, I’m a HUGE Beatles fan. It’s an obsession,…
We live in a world of instant gratification – one-click shopping and information at our fingertips via a…
There are parts of marketing that are more scientific, like response analysis, strategic planning and tactical execution. Then,…
Catalogs are a visual medium. This fact has not changed – even in a world where everything else…
Understanding what goes into the adjustment of postage rates is like watching a computer wizard remotely dial into…
Many catalogers today still approach their business as retailers first and marketers second. Retailers sell merchandise by focusing…
It’s frustrating to hear politicians talk about what they plan on doing, what their strategy is, how they’re…
