Testing

Testing

What 48 hours in Vegas taught me about risk

What 48 hours in Vegas taught me about risk

How to gamble on new ideas without losing big I just spent this past weekend in Vegas. Nice…

“There is nothing so terrible as activity without insight”

“There is nothing so terrible as activity without insight”

By Chris Hayes, EVP Brand Strategy This 18th Century quote from my high school lit class got me…

She did an A/B split. What happens next will shock you!

She did an A/B split. What happens next will shock you!

Sorry for the clickbait title. I see it all over the web, so I assumed it must get…

If This, Then That: Email Strategy Made Simple

If This, Then That: Email Strategy Made Simple

An email marketing program can be one of the most flexible, measurable and intelligent marketing channels for your…

This Just In: NPR “Discovers” A/B Testing

This Just In: NPR “Discovers” A/B Testing

An examination of classic A/B testing, a regular diet for all of us direct marketers, made it to…

Test Your Catalog’s Effectiveness

Test Your Catalog’s Effectiveness

Mailing a catalog is a considerable investment, so every single book, every page, every photograph must work hard…

Conducting a Multichannel Business Audit

Conducting a Multichannel Business Audit

If you want your business to survive in the coming months, focus is the name of the game.…