Part 1: 3 COPYWRITING FORMULAS I know. “Copywriting” and “formulas” sound like they don’t even belong in the same sentence, let alone the same concept. As someone who used to enjoy English class and all but cry their way through chemistry, I fully support words and numbers playing in separate sandboxes. But in marketing and… Continue reading Knowledge-Based Creative
Tag: web copywriting
Why Copywriters Don’t Like MC Hammer
“U Can’t Touch This.” A 90s hip-hop song that’s great at getting people on the dance floor at wedding receptions. But it’s not a great philosophy when you need your copywriter to convince consumers why they should buy what you sell. Copywriters play an important role in a consumer’s journey to purchase. Consumers can’t touch… Continue reading Why Copywriters Don’t Like MC Hammer