Part 1: 3 COPYWRITING FORMULAS I know. “Copywriting” and “formulas” sound like they don’t even belong in the same sentence, let alone the same concept. As someone who used to enjoy English class and all but cry their way through chemistry, I fully support words and numbers playing in separate sandboxes. But in marketing and… Continue reading Knowledge-Based Creative
Tag: strategic copywriting
All I Want for Christmas is All-Star Copy
Ok, so maybe it’s not all you want for Christmas. But copy that truly engages is the gift that keeps on giving. Because it turns out, stellar messaging can have positive implications for your ROI, response rate, and more. Check out this video for a few holiday gifts (in the form of quick tips) to… Continue reading All I Want for Christmas is All-Star Copy