5 Reasons Why E-surveys Should Be Part of Your Marketing Program At J.Schmid, we constantly preach that you can never know enough about your customers. That’s not a new concept and we’re certainly not alone in that belief. At the same time, we hear any number of reasons why companies don’t reach out to their… Continue reading In Praise of the Humble E-Survey…
Tag: online survey
Know Your Customer… Answering the Trillion Dollar Question
By Chris Hayes, EVP Brand Strategy One trillion dollars. That’s how much marketers will spend to sell their products globally in 2016, this according to a recent article by Jonathan Gordon and Jesko Perrey of McKinsey & Company. How much is $1 trillion? That’s 12 zeros, in case you’re wondering. I did a little number… Continue reading Know Your Customer… Answering the Trillion Dollar Question