PART 1 : CONTENT The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. Any successful campaign, at its core, is about… Continue reading CAMPAIGN BUILDING BLOCKS
Tag: Content
VARIETY IS THE SPICE OF LIFE!
6 WORDS YOU CAN SAY OTHER THAN “SALE!” Email marketing happens on such a relentless drumbeat, that it’s easy to slip into a groove. Before you know it, you’re saying the same word, and over, and over again. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE.… Continue reading VARIETY IS THE SPICE OF LIFE!
Tell someone who cares: 3 tips for better email communication
Have you ever been stuck in a conversation with someone who blathered on, never asked about your interests or paused at what would be a natural lull in conversation? The vast majority of email marketing is like that. In a face-to-face conversation, we look for conversational cues to gauge the interest of the person we… Continue reading Tell someone who cares: 3 tips for better email communication