Well, it’s (finally) 2021. As we crawl carefully, still masked, out of the shadows of 2020, there is still much unknown. One trend I’m trying to understand is which way the external agency vs. in-house team pendulum will swing. Some suggest that the multilayered crisis that was 2020 now has in-house teams shrinking due to… Continue reading 3 Hidden Truths of Hiring an Outside Agency
Tag: brandingExpert
IS YOUR BRAND CLEARLY DIFFERENT? A Lesson from Napa Valley.
Is there a clear difference between your brand and the competition? If people compare your brand to the other guys and they can’t tell the difference, the only thing left to consider is price. Join J.Schmid President Brent Niemuth with a branding lesson from Napa Valley.