The Original Wearable Tech
Jockey has been considered America’s favorite underwear for quite some time. They have a long history of innovation…in fact, they invented the “brief.” A family business built on the finest materials, long-lasting products and constant improvements in design and fabrication. Jockey had a unique story to tell…they just weren’t telling it.
Jockey knew that to compete at a higher level, they needed to engage in a complete brand makeover, from catalog, to website, to retail stores. We re-introduced an element that we felt was missing: Jockey underwear is better because they constantly improve the “technology.” Also, photos of men running through the woods in their underwear were removed and replaced with real-life situations people could relate to.
Jockey knew that to compete at a higher level, they needed to engage in a complete brand makeover, from catalog, to website, to retail stores. We re-introduced an element that we felt was missing: Jockey underwear is better because they constantly improve the “technology.” Also, photos of men running through the woods in their underwear were removed and replaced with real-life situations people could relate to.
