Customer Loyalty Series: Part 1 It’s no secret that customer loyalty is a huge driver of business health, but what separates brands we admire but don’t shop at, from those we love and return to over and over? From President, CEO, to marketing creatives of all stripes, at J.Schmid we spend a lot of time […]
Disrupt. Delight. Drive. Three words that, together, form a mandate for our catalogs. From crowded mailboxes our books need to stand out and garner attention; pay off that attention with content that creates desire, and – ultimately – compel our customers to click, call or visit. It’s a tall order. And that first piece, Disrupt, […]
In a digital-facing world, any brand would be smart to think twice before adding print into the mix. And yet, several times a month we get inquiries from wholesale companies or online brands interested in testing mail for the first time. What would compel them to consider print? They reach out because they understand that, […]
Over the last several years, we’ve seen catalogs come and go. And we’ve seen many retailers jump into the game, spend a LOT of money (we’re talking tens of millions of dollars) and then abandon the model after a couple of seasons. This literally breaks my heart and makes me want to scream! Why does […]
In a world in which digital marketing continues to grow, a new brand is still mailing a catalog for the first time every month. That’s not the strange part, however. What is strange is WHO is mailing these catalogs: e-commerce retailers. Amazon, Wayfair, One King’s Lane and Everlane are just a few examples of formerly […]
The Future of Marketing & The Rise of AI Powered Creativity Artificial intelligence (AI) is changing everything from healthcare to transportation, but what does it mean for the future of creativity and advertising agencies? Like any other creative process, writing and design should be emotional, powerful, and a way to tell stories for products and […]
When we say we are passionately obsessed with what we do, we mean it. We had this spontaneous discussion in our Slack channel about AI and marketing, and are sharing it here in the event that you’re having the same thoughts and questions that we are. We also want to give you a peek behind […]
“The question is not do you want to buy Wheat Thins. The question is now, will you support Wheat Thins in the fight against Lyme disease.” —Bo Burnham Over the last few years, the concept of ‘brand voice’ has been construed to mean how your favorite potato chip company feels about the latest socio-political development. […]
Disruptive Catalogs: Part 6 If you’ve been following J.Schmid’s blog posts recently, you’ve already enjoyed reading about the many ways to make your catalog stand out, from show-stopping covers to using devices that invite interaction. But what about rethinking the very construct of your catalog? What about developing a mix-it-up strategy? We know the traditional […]
