“We must also stop looking at recycling as an excuse for excessive consumption and remember the other R’s…
Customer Loyalty Part 10: A Customer Reactivation Story About 10 years ago, REI made me so stinking mad…
Are you a faceless brand? Are you talking to your customer in an authentic, meaningful way? Studies in…
Customer Loyalty Part 8: Know Your Customer We spend a good deal of our marketing efforts incenting customers…
Customer Loyalty Part 7: Post Purchase “Consumers state that the post-purchase journey is the most emotional part of…
Customer Loyalty Series: Part 6 Along with “storytelling” and “authenticity” the word “community” gets tossed around a lot…
Customer Loyalty Part 5: Mistakes “People who had a bad experience with a brand, but the brand fixed…
Customer Loyalty: Part 4 Did you know that messing up can be good for your brand in the…
Customer Loyalty Series: Part 2 Marketers are always looking for ways to influence how consumers perceive their brands…
