Part 1: 3 COPYWRITING FORMULAS I know. “Copywriting” and “formulas” sound like they don’t even belong in the…
Ok, so maybe it’s not all you want for Christmas. But copy that truly engages is the gift…
Part 4: Gimme 5 (Tips for Engaging Copy) Why do brands spend so much time and money on…
As the world changed almost overnight, so did advertising. First, it was “Our Response to COVID-19” emails from…
Tattoos. Filet-O-Fish sandwiches. Dubstep. Kim Kardashian. CrossFit. What do they all share in common? They’re not for everyone.…
We took a holiday hiatus here at J.Schmid. It was a chance for everyone to take stock of…
Digital Summit is happening this week here in Kansas City, which got me thinking back to when I…
Is anyone reading this? No, seriously, is anyone reading this? That’s what you should be asking yourself when…
In the quiet, quaint, dry-until-a-year-ago town of Ephraim, Wisconsin, there is a soup bar called Czarnuszka Soup. A…
