Customers … why don’t they just do what we want? That would make direct marketing so much easier,…
Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have…
J.C. Penney is joining the ranks of legacy brands that have gone stale but willing to change the…
Catalogs today are about much more than selling products in print. They need to be compelling engagement tools…
The art of brand building still remains a mystery to many companies. During these tough economic times, business…
Ever since the first order came over the Internet, people have been predicting the eventual death of the…
Here’s a depressing stat: About 80% of catalogs received in the mail get thrown away without so much…
Products and services. That’s what we sell. Every company has something to offer, whether it’s a tangible good,…
