PART 1 : CONTENT The following article is part of an ongoing series from J.Schmid with the critical…
Man, this is hard. COVID-19 has turned our world upside down. As if running a business wasn’t hard…
As the world changed almost overnight, so did advertising. First, it was “Our Response to COVID-19” emails from…
Chris Hayes EVP, Brand Strategy Google the word “Millennial” and you’ll likely see a collection of contradictory articles.…
About 10 years ago, REI made me so stinking mad that I swore I’d never grace their check-out…
Look, it’s really simple. If your brand doesn’t have a chicken sandwich as part of its merchandise offering,…
Brands who act more human—who are relatable and have a personality that people genuinely like—are the ones who…
This week at J.Schmid, we’re working on an important fax blast for one of our clients. You read…
New Year’s resolutions? Okay, let’s look at mine for a second: only drink wine on the weekend, cut-back…
