Customer Research

Customer Research

“There is nothing so terrible as activity without insight”

“There is nothing so terrible as activity without insight”

By Chris Hayes, EVP Brand Strategy This 18th Century quote from my high school lit class got me…

Research That Makes You Say, “Oh, Crap!”

Research That Makes You Say, “Oh, Crap!”

The research stopped me cold. And I seriously thought our team had it right … we didn’t. Let…

Bridging the Information Gap With Social Media Research

Bridging the Information Gap With Social Media Research

by Chris Hayes, EVP Brand Strategy When Ferris Bueller said, “Life moves pretty fast…” he really wasn’t thinking…

Know Your Customer… Answering the Trillion Dollar Question

Know Your Customer… Answering the Trillion Dollar Question

By Chris Hayes, EVP Brand Strategy One trillion dollars. That’s how much marketers will spend to sell their…

Know Thy Customer: 3 tips for making the most of your research data

Know Thy Customer: 3 tips for making the most of your research data

We are in the midst of a true paradigm shift. Consumer behavior suggests consumers want to be more…