There’s a conspiracy underway in the catalog business. It’s happening right under our noses. You know what I’m…
Catalogers have a choice to make in the coming weeks. In this case, there are only two possibilities:…
Lois Brayfield, J.Schmid CEO, and Lauren Ackerman, J.Schmid Web Content Specialist, offer their take on the catalog and…
People spend a lot of time (like, millions of hours) watching videos on the internet. And with so…
I often get asked if there is ONE thing that a company can do to improve their brand,…
The notions that “the customer is king” and “the customer is always right” have been marketing gospel for…
In early 2017, IKEA launched a catalog with the cover tagline, “Designed for people, not consumers.” And it…
Ecommerce has been changing at digital speed since it showed up in the marketing world 25 years ago.…
Not too long ago, catalog was king. We’d toss our e-commerce creative team the bones of our catalog…
