Look, it’s really simple. If your brand doesn’t have a chicken sandwich as part of its merchandise offering,…
Brands who act more human—who are relatable and have a personality that people genuinely like—are the ones who…
This week at J.Schmid, we’re working on an important fax blast for one of our clients. You read…
New Year’s resolutions? Okay, let’s look at mine for a second: only drink wine on the weekend, cut-back…
Lois Brayfield, CEO I’m heartbroken to learn that last week, after battling cancer, industry leader and icon Glenda…
Let’s start with a something that we can all agree on: good information makes all of us smarter.…
Consumer demand drives innovation, right? Demand for better health, more pleasure, access to information, transportation, etc. And, the…
Imagine if John Lennon and Paul McCartney wrote great songs, with story, melody and the right words. Then…
They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much…
