The notions that “the customer is king” and “the customer is always right” have been marketing gospel for…
By Chris Hayes, EVP Brand Strategy This 18th Century quote from my high school lit class got me…
2017 is just around the corner so we thought it would be interesting to reach out to our…
-Sir Winston Churchill Marketers are always looking for an edge – something that will grab and hold their…
Many catalogers today still approach their business as retailers first and marketers second. Retailers sell merchandise by focusing…
There’s an old saying in marketing, “Happy customers tell three friends. Unhappy customers tell ten.” These days, with…
I recently came across an interesting study that looks at the power of brand from a little different…
by Chris Hayes, EVP Brand Strategy When Ferris Bueller said, “Life moves pretty fast…” he really wasn’t thinking…
By Chris Hayes, EVP Brand Strategy One trillion dollars. That’s how much marketers will spend to sell their…
