What Can Nature Teach Us About Good Design?
When it comes to good design, sometimes it’s more about what you leave out versus what you add.
Brent Niemuth
Getting Personal with Your Customers
How making a personal human connection with the people who buy from you can make all the difference.
Location. Location. Location.
Where does your brand story take place? When people think of your brand, do they think of a specific location? Is your brand linked to the mountains or the beach? Maybe your brand is associated with a certain city or region. It’s not critical that a brand be connected to a place, but if it […]
Logo Redesign: Is It Time?
How do you feel about your logo? Is it the perfect representation of your brand? Does it communicate quickly and clearly who you are? Does it capture and portray your brand’s unique personality? Is it easily reproduced in all forms (print and digital)? There are plenty of reasons brands change or update their logos. But […]
BREAKTHROUGH CREATIVE
Creative Killers We’ve just wrapped up our 8-part blog series on “Breakthrough Creative.” Hopefully, we’ve given you ideas and examples of how to improve your brand’s creative efforts—from storytelling techniques, to tips on photography and copywriting, to research, to better use of data. I understand all too well that the hardest part is yet to […]
BREAKTHROUGH CREATIVE
PART 1: STORYTELLING I’ve spent the last 35 years of my life doing one thing—thinking of creative ways for brands to get noticed. This includes crafting campaigns that connect emotionally with people, designing experiences online and offline that delight the customer, and telling brand stories that make people want to be a part of something, […]
CAMPAIGN BUILDING BLOCKS
PART 4 : THE BIG IDEA The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. Why are marketing campaigns so effective? What […]
Don’t just react. Reimagine.
Man, this is hard. COVID-19 has turned our world upside down. As if running a business wasn’t hard enough, now the rules have completely changed. What are brands supposed to do now? What should we say? How should we act? I’ve been watching closely how brands—and people in general—have responded to this crisis. Are there […]
Making Your Brand More HUMAN
Brands who act more human—who are relatable and have a personality that people genuinely like—are the ones who are winning today. How human is your brand? Does it act and behave like a person would, or does it come across as a cold and boring company? There’s a trick that we use when defining a […]